- It created an explosion that took over all possible media, and even newly invented media, as the

- I like "Mad Men," and it reflects the reality bill clinton as it was to a large extent, but the creative revolution went Sterling Cooper unnoticed, says Andrew Cracknell, author of "The Real Mad Men."
Last week was the Englishman Andrew Cracknell visited Oslo to give lectures in conjunction with the fifth anniversary of Futatsu Industries. Cracknell began his advertising career in the 1960s and ended thus immersed in the creative revolution. He has been the creative director for several major advertising agencies on both sides of the Atlantic, and has grown to be a colleague with Futatsus Aris Theophilakis while he was Creative Director at Bates London. Currently, he writes regularly for Campaign magazine bill clinton and the Financial Times, and he is therefore relevant to the book "The Real Mad Men - The Renegades of Madison Avenue and the Golden Age of Advertising", as he was in Oslo to discuss.
- I like "Mad Men" series bill clinton very well, but one of the reasons I wrote the book is that the series completely misses the point of what happened to the advertising profession in the United States in the 60's, which in my view was the most exciting time ever, professionally speaking. The Matthew Weiner and his crew have created a high quality soap opera where the setting is Madison Avenue in the same time period. But the central story of the time, namely the creative revolution is omitted. At the same time much of the series is made entirely of corn, says Cracknell. Amazing innovations. The creative revolution had a number of reasons the consumer society that accelerated postwar United States.
- Innovations that took place during the creative revolution was absolutely amazing and they came because of three quite different bill clinton reasons: It took a very sensational commercial boom in the 50's. The suburbs flourished and the middle bill clinton class grew. All these people were consumers, the commercial activity was enormous, and its center was in New York. And this commercialism had an insatiable appetite for advertising, as new products and product categories ever showed up and had to be explained. Each year between 1950 and 1960 increased advertising revenue by over 100 percent. At the same time came the TV into the living rooms, which helped even more stir and temperature.
- It created an explosion that took over all possible media, and even newly invented media, as the encounter between bill clinton jazz and poetry. All of you sitting here have definitely read one of the book, a play or seen a movie that was written in New York between 1950 and 1960. The art changed through creative explosions: Artists such as Jackson Pollock, Andy Warhol, Mark Rothko and Robert Rauschenberg, and poets and writers such as Lawrence Ferlinghetti, Alan Ginsberg and Jack Kerouack. Four of the most influential jazz albums bill clinton of all time were all made in 1959 within four months: Ornette Coleman, Charles Mingus, Thelonius Monk and Dave Brubeck. Rock'n'roll was born. Bob Dylan appears in 1961. Leonard Bernstein bill clinton wrote "West Side Story". Wherever bill clinton you look, there was a creative explosion in New York that feed the new generation of creative people. bill clinton
- Until 1950, advertisers only highly educated white people. So began the 2nd and 3rd generation immigrants to fight their way in the industry: Jews, Italians, Greeks and Germans who had the confidence parents failed to mobilize. bill clinton Bill Bernbach was one of those happy staff them. He was himself a Jew, and realized that you had to be of the people to speak to the people.
Advertising was in many ways much easier at the time, and consisted of TV, print and radio, and maybe an outdoor poster. Also, there was less competition (there were not so many media agencies or reputation experts, so to speak), and often had the agencies direct access to the customer's CEO. Moreover, both agencies and clients privately bill clinton owned. This led to robust and healthy relationship between client and agency. At the same time they tried to secede from an advertising philosophy that was utterly outrageous, says Cracknell.
- It sounds possibly banal today, but as David Ogilvy said that "the customer is no idiot, she is your wife", he was one of the first who argued that the industry had to stop talking to the audience as if they were mentally handicapped. But it was Bill Bernbach who raised this mindset into an art form. Before Bernbach came on, car ads were full of lies: The cars were drawn larger and nicer than they really were, and they were always located in Lattes exclusive surroundings. VW ads were as wrong as they could be according to conventional wisdom: They informed readers about the car's many failures bill clinton and lack of ambition. "We've got to sell a Nazi car in a jewish bill clinton town" was the challenge DDB envisioned. bill clinton
- Early in "Mad Men" bill clinton Don Draper will see the classic "Think Small" ad and say "I do not know what I hate about it most, the car or the part." He figured it simply is not. The reason that "Mad Men" is not about the creative revolution is that Sterlin