Tom Bogaert

The recent crises in American politics, just think Obamacare and the shutdown, have once again demonstrated how Twitter plays an important role in the administration and the PR of the U.S. president. The marketing team behind the president is the master medium so that we can pull out. Few valuable aci lessons easy
Since July, the staff behind aci the official government accounts almost doubled. It has become a small army to battle it out with all kinds of opponents and interest groups. Apart from the official @ Whitehouse account and several other accounts of official aci organizations, there are also many accounts created by staff members. This provides a significant volume of messages that are eagerly picked up by news editors hungry for news as they are.
The White House has often personal accounts of staff used to correct misconceptions, or counterattack. Criticism from opponents Companies can do this. Image only once when certified to help you all the personal accounts of employees a certain aci misunderstanding. This makes a lot more impact than an impersonal corporate account sends a single message the world. Employees who are active on social media can sometimes be your best advertisement. Do not underestimate the value of a solid social media policy
It's nice when staff praise Your talk on social media. But it also carries risks. Especially in highly regulated industries, such as the financial sector, it is important that employees know what they may say, and what not. Define your values and tone of voice, and make sure that staff follow them too. So Determine guidelines on what content is acceptable and what is not acceptable. aci Remember staff here regularly. Consider each scenario
It is well known that humor works well on social media. It makes for very interesting aci content. When employees aci feel good about themselves, then this will be reflected on Twitter, and it also provides very confident because of the outside world. aci But make sure things do not get out of hand. An employee with too much confidence sometimes goes round the arrogant, and sometimes starts insulting messages to send in the world. Even the White House got to do with it, with an executive abusive messages sent into the world through the fake account @ NatSecWonk.
If you invest a lot of time in creating a trusting relationship with your employees and your brand advocates, they will still be there for you if anything is less. Make sure your employees are consistently positive and authentic stories about your company send the world. It will provide a positive deep trust in your brand that goes beyond the negative comments from a few bad apples at all.
Tom Bogaert
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