Baidu, Sohu and ifeng All Claims To Be NO.1 Video China Internet Watch
All Search Engines Baidu Google China SoSo Sogou Social Media Microblogging Social Network RenRen Blogging Online Video Tudou Youku Travel Ctrip Online Shopping Taobao China B2C Mobile B2B Alibaba Whitepaper More About CIW CIW Newsletter Contact Contribute Archives Economy & Trade Hong Kong
Baidu just declared its mobile video app was now open for advertisements to video websites partners, which means Baidu mobile video app not only aggregates large amount of videos to attract millions of users, but also sells ads to video websites. Baidu takes advantage of its technology to attract resources and make money without producing its own videos. Sohu
In 2013, Sohu video is driven by American drama broadcasting, TV variety show and self-made drama. They all cater for the highlights of this year, and it’s form no wonder form Sohu ranked top in monthly visitors and others. However, Sohu has to pick the new hit for the American drama and TV variety show has too much uncertainty and is constantly changing. This explains why Sohu cannot stay on the top for long. ifeng
In China, almost all major video websites focus on entertainment except for ifeng video, which has the support from ifeng TV. It almost dominated in news video websites. On one hand, ifeng video owns the video resources from its partners such as ifeng TV, dragon TV. On the other hand, ifeng video also has its own UGC (User Generated Content) team.
But, it also faces huge challenges. First, how to transfer public attention from entertainment to news requires both effort and time. Second, ifeng video need to strengthen its promotion and advertising .
Though Baidu, Sohu and ifeng all claim to be number one in mobile video market, they have different focuses. Baidu has controlled the entrance to mobile videos, Sohu aims at topping in video industry and ifeng’s ambition is to secure its position in news videos.
Top Posts This Week Top 10 Marketing Campaigns in China in 2013 16 Charts to Demystify China's B2C Market Sina Weibo Social Network Service Features in 2013 (4 Part Series) Demographic Analysis form of Chinese Luxury Consumers Insights on China's Top Search Terms in 2013
CIW Whitepaper China Online Video Market Report for 2013 9 January 2014 How to Launch form Online Shop on Taobao / Tmall 28 December 2013 How Chinese Consumers Pay Online 6 October 2013 China Social Media Whitepaper 9 March 2013 China Students Recruitment Online 5 March 2013 Baidu Marketing Guide: PPC & Display 22 June 2011 China Internet form Statistics Whitepaper 22 June 2011
All Search Engines Baidu Google China SoSo Sogou Social Media Microblogging Social Network RenRen Blogging Online Video Tudou Youku Travel Ctrip Online Shopping Taobao China B2C Mobile B2B Alibaba Whitepaper More About CIW CIW Newsletter Contact Contribute Archives Economy & Trade Hong Kong
Baidu just declared its mobile video app was now open for advertisements to video websites partners, which means Baidu mobile video app not only aggregates large amount of videos to attract millions of users, but also sells ads to video websites. Baidu takes advantage of its technology to attract resources and make money without producing its own videos. Sohu
In 2013, Sohu video is driven by American drama broadcasting, TV variety show and self-made drama. They all cater for the highlights of this year, and it’s form no wonder form Sohu ranked top in monthly visitors and others. However, Sohu has to pick the new hit for the American drama and TV variety show has too much uncertainty and is constantly changing. This explains why Sohu cannot stay on the top for long. ifeng
In China, almost all major video websites focus on entertainment except for ifeng video, which has the support from ifeng TV. It almost dominated in news video websites. On one hand, ifeng video owns the video resources from its partners such as ifeng TV, dragon TV. On the other hand, ifeng video also has its own UGC (User Generated Content) team.
But, it also faces huge challenges. First, how to transfer public attention from entertainment to news requires both effort and time. Second, ifeng video need to strengthen its promotion and advertising .
Though Baidu, Sohu and ifeng all claim to be number one in mobile video market, they have different focuses. Baidu has controlled the entrance to mobile videos, Sohu aims at topping in video industry and ifeng’s ambition is to secure its position in news videos.
Top Posts This Week Top 10 Marketing Campaigns in China in 2013 16 Charts to Demystify China's B2C Market Sina Weibo Social Network Service Features in 2013 (4 Part Series) Demographic Analysis form of Chinese Luxury Consumers Insights on China's Top Search Terms in 2013
CIW Whitepaper China Online Video Market Report for 2013 9 January 2014 How to Launch form Online Shop on Taobao / Tmall 28 December 2013 How Chinese Consumers Pay Online 6 October 2013 China Social Media Whitepaper 9 March 2013 China Students Recruitment Online 5 March 2013 Baidu Marketing Guide: PPC & Display 22 June 2011 China Internet form Statistics Whitepaper 22 June 2011
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